We help you navigate chaos with clarity. Our Foolish Futures BBB Framework connects short-term pressure with long-term vision – and turns tension into momentum. Between Blue, Bridge, and Bold lies your decision space.
Strategic clarity doesn’t come from trend decks. It emerges when pressure meets perspective.The Blue–Bridge–Bold model connects real-world urgency with long-horizon momentum — and helps leaders unlock their Decision Space.
The BBB Framework isn’t built on trends — it’s built on principles. It combines systems thinking, decision theory, and foresight logic to help leaders find clarity under pressure.
We draw from:
• Complexity science – to navigate uncertainty and interdependencies
• Strategic foresight – to prepare for plausible futures, not just predictions
• Decision architecture – to structure smart trade-offs when tension is high
This makes the framework usable in practice – yet deep enough to challenge how strategy is usually done.